Finding Balance: How SITE NCC and Silverado Resort Are Transforming Wellness in Incentive Travel

If you think wellness retreats are all green juice and silent meditation, let me be the first to tell you—you're delightfully mistaken. As a passionate member of SITE Northern California (Society for Incentive Travel Excellence) and someone who's navigated her own health journey, I can confirm that when wellness meets incentive travel, magic happens. And sometimes, that magic involves wine. (Hey, it's Napa, after all!)

When Passion Meets Purpose
My journey to wellness advocacy wasn't exactly straightforward. After battling severe health issues in my late 20s/early 30s, I emerged with a newfound perspective and a mission: to integrate genuine wellness experiences into the travel and events industry. Beginning my wellness certifications in 2013 and re-entering the events world in 2016 after a five-year "health sabbatical," I've been on a mission to redefine what wellness means in the context of exceptional travel experiences.
Fast forward to 2020, and I proudly added both CITP (Certified Incentive Travel Professional) and CMP (Certified Meeting Professional) to my credentials. Because if you're going to advocate for something, you might as well become an expert, right?

SITE NCC: Where Wellness Gets Serious Play
As part of SITE's Northern California chapter, I've found my tribe within the Social Impact Committee, where we focus on wellness, sustainability, and philanthropy. This isn't your typical "let's feel good about ourselves" committee—we're committed to creating meaningful change in how incentive travel approaches wellbeing.
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In March, SITENCC hosted an educational program at Silverado Resort in Napa that showcased exactly what wellness in incentive travel can (and should!) look like. The day kicked off with a thought-provoking panel discussion over brunch, followed by immersive wellness activities that had everyone forgetting to check their phones, outside of taking pictures. If that's not success, I don't know what is.

The Well-X Lounge deserves its own paragraph (and quite possibly its own fan club). I could have spent all day in this wellness wonderland! Massage stations for every body part imaginable, intuitive card readings (my "Integrity" card gently suggested I might need to dial back the multitasking and embrace more meditation—message received, universe), facial treatments, wellness shots, and an activity on another room was - yes—wine tasting with chef-prepared bites. Because balance.

Silverado Resort: Where Wellness Meets Wow Factor
If you haven't visited Silverado Resort lately, let me paint you a picture: nestled in the heart of Napa Valley, this property masterfully balances rustic charm with sophisticated luxury. And those recently upgraded sleeping rooms? Complete with actual, real-life fireplaces that make you want to curl up with a good book and never leave.
What makes Silverado particularly spectacular for wellness-focused events is their thoughtful attention to detail. Their culinary team understands that "healthy options" doesn't mean "sad salad in the corner." During our event, the variety of nourishing yet indulgent food options throughout the day kept everyone energized without that dreaded mid-afternoon slump. Though the pickleball activity had to be nixed due to weather, the yoga session was in full effect.

Here's the thing about incorporating wellness into your incentive travel programs: it's not just a nice-to-have anymore; it's essential. When attendees feel their best physically and mentally, they engage more deeply with the experience you've created. They remember it longer. They return to work genuinely recharged rather than needing a vacation from their vacation.
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Silverado Resort understands this intrinsically. Beyond your basic fitness center, the property offers championship golf courses, a world-class spa, tennis and pickleball courts, diverse dining options, cooking classes, wine tours, and even hot air balloon rides a stones throw away. All this while providing versatile event spaces that can accommodate groups of various sizes.

Taking Wellness Beyond the Buzzword
​What I've learned through my work and my own health journey is that true wellness isn't about checking boxes—it's about creating environments where people can reconnect with themselves and each other. It's about understanding that sometimes wellness looks like a sunrise yoga session, and sometimes it looks like a perfectly paired wine tasting followed by a massage.

Special thanks to Fatima Sousi from SF Travel for being my personal host for this transformative day, and a shout-out to Claus Porto for the luxurious gifting soaps that reminded us all that self-care continues long after the event ends.
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Ready to elevate your next incentive travel program with thoughtful wellness integration that your attendees will actually enjoy? Whether you're considering Silverado Resort, another Napa gem, or destinations beyond, I'd love to help you craft the perfect wellness-focused itinerary that keeps everyone engaged, energized, and eagerly awaiting your next event.
Because when wellness is done right, nobody misses the sad salad. Promise.